“People may see a map that says traffic is jammed along a certain road, but maybe they’re skeptical, so they want to see an actual photo to be sure,” Bak said. “The traffic cameras offer the opportunity for verification. Truck drivers like to be able to see what the road conditions look like over mountain passes in the winter.” Bak also suggested that traffic data can help carriers find new revenue sources. “This traffic data allows fleets to set pricing in accordance with actual driving times,” he said. “If a customer needs a rush delivery to a location that will involve heavy traffic, the carrier can scale pricing to reflect the extra time and fuel needed to make that delivery. This makes it possible to drive more revenue by adjusting the prices as needed.”
